In my last post, we discussed a very important topic.
The rules of marketing have changed. With billions of images shared daily, consumers now have more opportunitues than ever to discover awesome products and userful content – wherever they may go. The result? Brands are now facing a growing need to tie visual content to commerce. With a new year on the horizon, here’s what you need to know.
Marketers are feeling the heat
While 77% of marketers agree there is an increasing amount of pressure to show ROI on visual content, just 1 in 10 strongly believe their image assets are working.
Confidence in creative is low
Just 11% of marketers believe they are leveraging images across their marketing channels very effectively, and just 7% believe their visual content is successfully supporting their overall marketing goals.
Marketers want to tailor their visual content – but aren’t.
86% of marketers agree that “type of channel” is important when selecting images to use in different marketing initiatives. But 78% still share the same image across every, or most, channels on which they’re active.
Less than 11% of marketers believe images are sufficiently being used in emails, ads and within the ecommerce environment.
Mobile is a must, but it’s lagging
Although one-third of marketers are using images to drive mCommerce, respondents agree their creative assets are weakest within mobile and app environments.
Brands will borrow inspiration
61% of marketers look to other innovative brands to get inspired by visual marketing trends rather than thinking up new ideas all together.
Disorganization will drive disruption and distress
Marketers don’t have a single, central location for storing and managing image assets. 58% use their desktops or a cloud service – or don’t have an image repository at all.
Check out my next post.