Top 10 Visual Commerce Trends for 2017

In my last post, we discussed a very important topic.

The rules of marketing have changed. With billions of images shared daily, consumers now have more opportunitues than ever to discover awesome products and userful content – wherever they may go. The result? Brands are now facing a growing need to tie visual content to commerce. With a new year on the horizon, here’s what you need to know.

Marketers are feeling the heat

While 77% of marketers agree there is an increasing amount of pressure to show ROI on visual content, just 1 in 10 strongly believe their image assets are working.

Confidence in creative is low

Just 11% of marketers believe they are leveraging images across their marketing channels very effectively, and just 7% believe their visual content is successfully supporting their overall marketing goals.

Marketers want to tailor their visual content – but aren’t.

86% of marketers agree that “type of channel” is important when selecting images to use in different marketing initiatives. But 78% still share the same image across every, or most, channels on which they’re active.

E-mails

Less than 11% of marketers believe images are sufficiently being used in emails, ads and within the ecommerce environment.

Mobile is a must, but it’s lagging

Although one-third of marketers are using images to drive mCommerce, respondents agree their creative assets are weakest within mobile and app environments.

Brands will borrow inspiration

61% of marketers look to other innovative brands to get inspired by visual marketing trends rather than thinking up new ideas all together.

Disorganization will drive disruption and distress

Marketers don’t have a single, central location for storing and managing image assets. 58% use their desktops or a cloud service – or don’t have an image repository at all.

Check out my next post.

 

Leave a Reply

Your email address will not be published. Required fields are marked *